Today, Mark Zuckerberg announced that Facebook’s news feed, which was originally introduced in 2006, would be getting a facelift, so to speak. Now a “personalized newspaper,” the revamped social timeline, is being redesigned to better reflect the nature of today’s social sharing, according to Zuckerberg.
Richer Design – Highly Image Focused
Currently, over 50% of Facebook posts are images. ¬†With the new design, stories in the news feed will focus on visual content. ¬†Facebook has gotten rid of a lot of the clutter, leaving half of the news feed focused on images. And posts that feature photos also reflect related content your friends or “liked pages” have posted.
If multiple friends have posted the same image, article, or video you’ll notice their faces* on the side of the image. ¬†This design gives posts a much cleaner look than previous iterations, where likes and shares were less immediately accessible. And when someone likes a new page, connects with a new friend, or checks in at a location, the resulting posts will more closely resemble a small cover image:
Separate News Feeds
You wanted control… now you have it. ¬†Currently, only one feed is visible at a time. ¬†With the new Facebook news feed design, you’ll be able to select different cuts of the latest updates from a sidebar. ¬†Once clicked, these types of material will be visible across all your devices. So you’ll be able to scan just images, or just followed pages, or just music-related posts. ¬†Every feed will be more focused on visual content in general though, so get your cameras ready.
Facebook’s announcement also revolves around the mobile compatibility of its news feed. ¬†Now your news feed – and images you post to it – will be seamlessly displayed across desktops, tablets, and mobile apps. Additionally, the side bar navigation previously restricted to mobile versions will now be available on the desktop as well.
The redesigned news feed won’t be immediately available. ¬†However, you can join the wait list for beta testing here. ¬†Once Facebook has received enough feedback and is confident in all functionality, this update will be slowly rolled out to mobile devices, and eventually, the entire Facebook population.
* Or the faces of their pets, children, or preferred cartoon characters, as it were.
How will the new Facebook designs affect your business’ marketing strategy? Keep your brand on top of changes in advertising with the social media marketing services at Ripen. From coordinating posts to custom app development, we can help polish your public image.